Executive Advisory & Counsel
Confidential thought partnership for leaders navigating critical decisions, strategic alternatives, customer complexity and transformation.
Every breakthrough
begins with a
better question
I bring firsthand executive experience to the moments that matter—helping founders and teams ask sharper questions, see around corners, and move with clarity.
A different perspective
Altara Advisors partners with clients facing important commercial decisions, growth opportunities and organizational inflection points. Built on 20+ years of firsthand experience in CPG & retail, Shannon Durham brings practical, senior-level perspective without the layers or complexity of a traditional consulting firm.
20+ years of senior commercial leadership
Former SVP, Commercial Growth — Chobani
Former VP, Customer Management — Coca-Cola Consolidated
Where Altara helps
Commercial Growth & Go-to-Market
Customer and channel strategy, growth roadmaps, go-to-market design, revenue opportunities and commercial model refinement.
Diagnostics & Transformation
Rapid assessment of complex commercial or organizational challenges, clear diagnosis, prioritized actions and practical recommendations.
When clients call Altara
“We're seeking senior commercial expertise, but not a full-time executive.”
“This isn't working, we need fresh perspective.”
“We're navigating something new. We need an experienced operator to help us see around corners.”
“We need a sounding board before making the call.”
Who Altara works with
- Consumer brands
- Founder-led and growth-stage businesses
- Established consumer companies
- Businesses selling into CPG & retail
- Leadership teams navigating transformation
WAYS TO ENGAGE
EXPLOREExecutive / Founder Intensives
Focused working sessions around a consequential decision, commercial challenge, growth opportunity or inflection point.
Strategic Advisory
Ongoing senior counsel and thought partnership for founders and executive teams.
Leadership Team Workshops
Live facilitated sessions designed to challenge assumptions, create alignment and unlock practical paths forward.
Speaking & Executive Sessions
High-impact keynotes, leadership sessions and executive conversations grounded in real-world experience rather than canned theory.
Insights
EXPLORECorporate Allies™
An executive playbook focused on the mentors, advocates and sponsors who shape leadership careers — and how to build those relationships intentionally.
Break the Frame™
An original methodology for challenging assumptions, reframing complex problems and creating bolder paths to growth.
SheLeadsEdit is Shannon's editorial space for leadership, careers, transformation, reinvention and the decisions that shape both work and life.