A Different Perspective
I've spent my career in the room where the hard calls get made
For more than two decades, I've led commercial growth, customer strategy, P&Ls, teams and transformations inside some of the world's most recognized consumer businesses. I learned the work by carrying the number, leading through complexity and making decisions with real consequences — not by studying them from the outside.
How I think
I tend to connect what others treat as separate. A customer issue, a margin problem, an organizational friction point and a growth opportunity are often the same story showing up in different places.
I challenge assumptions because that's frequently where the constraint lives. Sometimes the safest answer is simply the most familiar one — not the best one for the consumer, the brand, the team or the business.
Experience
- P&L leadership
- Customer strategy
- Sales
- Category management
- Shopper marketing
- Revenue growth management
- Organizational design
- Transformation
20+ years of senior commercial leadership
Former SVP, Commercial Growth — Chobani
Former VP, Customer Management — Coca-Cola Consolidated